Product Marketing Director (Data/AI Start-Up)

Job Title: Product Marketing Director (Data/AI Start-Up)
Contract Type: Permanent
Location: London
Industry: Venture Capital, Private Equity & Portfolio of Investments
Reference: BH/PMD/DAT/LON
Contact Name: Ben Horn
Contact Email:
Job Published: September 14, 2020 13:59

Job Description

We have an exciting opportunity working for an early stage Big Data & Machine Learning start-up who have recently raised £5m and are looking to build a Marketing function from scratch. You will report into the CEO/Founder.

Key Responsibilities

  • Responsible for marketing function from product marketing to brand and demand
  • Develop clearly defined value propositions based on a sound understanding of the product, target audiences and competitor landscape
  • Develop clear targeting strategies that ensure a methodical approach to establishing product market fit across a range of sectors
  • Develop and execute demand generation campaigns underpinned by a test and learn strategy and continual optimisation
  • Work closely with the sales team to develop aligned account-based strategies that will drive pipeline growth
  • Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
  • Identify opportunities to reach new market segments and expand market share
  • Measurement & budget management

Key Requirements

  • BSc or MSc in Marketing or relevant field from a top-tier university or university with a top-tier marketing programme
  • Track record of lead generation campaign delivery
  • SaaS/B2B marketing experience, ideally in a start-up environment
  • Work experience as Head of Marketing or VP Marketing, preferably within the Data industry
  • Experience running successful marketing campaigns
  • Leadership skills with the ability to set and prioritize goals
  • Experience in at least three of the following areas: Paid Social (e.g. LinkedIn Ads, Facebook Ads, Twitter Ads), PPC (Google AdWords), Content Marketing Campaign Creation and Management, Email Marketing, SEO strategy




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