Global Category Development Manager

Job Title: Global Category Development Manager
Contract Type: Permanent
Location: United Kingdom
Industry: Technology & Change Management
Reference: BH/GCDMGR/UK
Contact Name: Ben Horn
Contact Email:
Job Published: September 27, 2021 14:00

Job Description

One of the market leading, ubiquitous alcohol brand groups is actively looking for a Category Development Manager. This is a newly created role reporting into the Regional Director and is a remote role to be based anywhere in the UK (or open to relocation to their European Hub).

You will be responsible for identifying and building long-term Category growth strategies across all key global geographies. This role will work closely with key commercial and marketing stakeholders to facilitate the adoption and embedding of the category framework that uncovers mutually beneficial growth opportunities.

Key Responsibilities:

  • Category lead for Global Travel Retail ensuring total adoption across the channel
  • Creation of tools, assets and templates to be executed with customers globally
  • Upskilling and coaching of key customer facing contacts across total channel
  • Significant contributor to the customer planning process to ensure that category has fair representation
  • Involvement in key customer meetings
  • Effective stakeholder partnering with both Brand Marketing, Marketing Services and Commercial teams to ensure one joined up category strategy
  • Best in Class collaboration with International Category team
  • Leader of regular Category framework updates and roll out across total channel through engaging and compelling presentation
  • True understanding of shopper behaviour and category performance to create an insight led culture
  • Source of category data and information to help support total channel
  • Creating a category and insight led culture to ensure adoption of framework across the channel
  • Ensure a category and shopper centric approach in all planning and execution
  • Represent the business with key retailer partners in key meetings to drive engagement to BSI shopper programs through joint growth opportunities

Key Requirements:

  • University degree- BS/BA or equivalent
  • Team player who thrives in a high-performing, diverse and inclusive team
  • Prior senior experience in Category Development / Insight Management roles
  • Superior Analytical and Presenting skills
  • Category Management & Passion for turning insight into action
  • Sound P&L management and ROI understanding
  • Outstanding stakeholder management capabilities
  • Demonstrated experience managing and growing categories
  • Digital & eCommerce experience