Brand Manager

Job Title: Brand Manager
Contract Type: Permanent
Location: San Mateo
Reference: MB/BNDMGR/CAL
Contact Name: Matthew Boiling
Contact Email:
Job Published: October 15, 2021 10:48

Job Description

Our client is an exciting Series B ed-tech start-up headquartered in Singapore. With over 300,000 total registered students they are passionate about providing a high-quality Chinese language learning experience. They are looking to add an experienced Brand Manager to their US based team to progress the brand and company awareness.

Key Responsibilities:

  • Creating brand strategy to target the correct audience.
  • Tailoring the international brand image to the US market.
  • Conducting market and brand research.
  • Providing recommendations around brand changes related on analytics.
  • Developing ideas into actionable steps and solutions.
  • Collaborating with international teams, such as Marketing, Growth, Product and Sales.
  • Keeping up to date with the market to understand customer needs.
  • Maintaining and developing the US market branding.
  • Identifying gaps within the company communication and experience.
  • Working towards company goals and guidelines.

Key Requirements:

  • Have 7+ years of experience in brand or strategy roles.
  • Understand the US market.
  • Be experienced working with an international brand.
  • Have a proven track record developing brands.
  • Be able to support highly creative campaigns.
  • Understand global and local behaviours and needs.
  • Have excellent stakeholder management and communication skills.
  • Be able to work in a fast-paced, growing environment.

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